Identity, website, and data-visualization system for All Raise, a non-profit which aims to increase the visibility and success of women in the tech community.
The graphic system was developed to draw attention to key areas of content. Bold colors and gradients emphasize stats and infographics, and a polished data-visualization system increases the impact of these unnerving figures.
A dot pattern references data used in communicating the brand message and represents women standing together in unity. The gradient expresses the diversity of people supporting All Raise’s mission and the blending of ideas and perspectives working to build a great future.
The website is structured around three primary actions users may have when visiting allraise.org. These actions are linked to the user’s potential familiarity with All Raise.
The site architecture enables community to engage with All Raise through events calendar, newsletter, blog and videos. The build allows for the site to be further augmented in the future.
All Raise is grounded in reality and quantifiable outcomes. In harnessing data, they identify the hurdles women face and maintain focus on positive change. A data-visualization system was constructed to expand impact when displaying even the most complex data.